Marketing Question

Assignment: Practice What You Preach

If you are paying close attention to the Guerrilla Marketing book you will notice that the author is using his own methods to market to YOU. He is leading by example.

Levinson often recommends that you add AMAZEMENT or FIND THE DRAMA. As you read through the fist eight chapters find two examples from each chapter where Levinson adds drama, and amazement to his own writing in order to keep you hooked.

Present your results in a word or pdf document. Format your document as an outline with two bullet points for for the two examples you find in each chapter. Give me direct quotes with quotation marks and the page number.

Provide a one to two paragraph assessment of Levinson's method, did it work on you? Did the drama pull you in? Why or why not?

Do not use AI for this assignment.

Complete

The student found 16 total examples (two for each chapter)

The student did not find 16 total or the examples were not very strong examples.

The student either did not do the work or only found a handful of weak examples.

Score of Complete,

Easy to read

The student presented an easy to follow outline/bullet point list making it very easy to find and evaluate all 16 examples.

The reader cannot figure out what is going on because the document is poorly organized.

Student did not complete the task.

Score of Easy to read,

Quotes and page numbers

Every example has a direct quote and a page number.

Student did not provide quotes and page numbers.

Student did not complete the task.

Score of Quotes and page numbers,

Evaluation and Reflection

Student provided a detailed assessment an reflection on the effectiveness of Levinson's drama. Did the drama work on you?

Student provided a weak assessment an reflection on the effectiveness of Levinson's drama. Did the drama work on you?

Student did not complete the task.

Score of Evaluation and Reflection,

In Chapter 4 Levinson introduces the concept of the "Big Four," and then presents statistics to back up his claim that one should target these four groups when marketing. Unfortunately, Levinson does not cite his sources so he could be making this up. Choose an AI tool, provide the AI with the same statistics that Levinson presents and ask the AI to fact check Guerilla Marketing. Specifically ask the AI to provide sources to back up the numbers presented in chapter 4.

Write up your findings in a MS word document using your own language. Don't try to clean up the grammar, spelling or formatting . Just bust it out as fast as you can, keeping it under three pages. Then copy-paste your write up into AI and ask it to clean up your grammar, spelling and formatting without changing your work, or adding or subtracting anything to or from your work. Upload both documents to the dropbox as a PDF. (Pro tip, AI may be able to give you the actual file.)

Due on Sep 16, 2025 11:59 PM

Available until Sep 16, 2025 11:59 PM. Access restricted after availability ends.

AI Disclosure

Student should make it very clear which AI tool was used and the student should assess the tool's ability to complete the task. (i.e. did you click on the link and verify the numbers?)

No evaluation of the AI's ability to complete the task.

Student failed to disclose the use of AI.

Score of AI Disclosure,

Prompt Writing

Student shared the exact prompts provided to the AI. Prompts are well thought out and specific and prompts AI to cite sources.

Student shared the exact prompts provided to the AI. Prompts are vague and unspecific.

Student did not share the prompts.

Score of Prompt Writing,

Fact Checking Levinson

Student provides a thorough fact-check of Levinson's claims, clearly states where Levinson has it correct or incorrect, and thus can update Guerrilla marketing for the current generation.

Student provides a fact-check of Levinson's claims, but it is weak and underdeveloped.

Student does not fact check Guerrilla Marketing.

Score of Fact Checking Levinson,

Reflection.

Reflect on which prompts provided the most success and AI's tendency to hallucinate, or act confident in spite of being wrong. (This kind of fact checking should be easy for Ai)

Poorly developed reflection.

Student did not reflect.

Score of Reflection.,