Overview
Value Proposition and Positioning: September 15 (5 points)
1-2 pages Starting on page 84 of your book is a description of how to create a positioning statement. For this assignment you are to pick a company you are familiar with and write a positioning statement for that company. A typical positioning statement includes target customers, frame of reference, and primary benefit (s). Your work will be graded on the completeness and inclusion of these three components and the justification as to why you chose them in your statement.