- Due Sunday by 11:59pm
- Points 15
- Submitting a text entry box or a file upload
- Available until Sep 21 at 11:59pm
Again, in the spirit of preparing you for the simulation, I want you to focus this assignment on designing the landing page. This is a critical factor in the grading of the simulation, but since many of us are not experts on backpacks (as marketers, rather than users) you might want to spend a few minutes doing some prep work. Do a Google search for backpacks and look at the products. You can always go back and do this as you're working throughout the simulation. This is also a great opportunity to use AI to help you complete this assignment.
The simulation pre-fills some sections like the product picture and customer reviews. It also allows you to choose from some pre-selected choices for:
- Page Title
- Meta Description
- Header
- Call to Action
- Benefits
- Features
While the choices in those areas will help you, you are also required to create a product description "from scratch." Here is my advice when completing this:
- Go back to the first assignment you completed on the target market. Remember who you are targeting and especially their values and product needs. You’ll want to incorporate these into your product description.
- Remember you can always revise this. Try to really focus on making sure there is a relationship between the keywords you select and the information on your landing page. This will help to increase your grade.
- I also recommend doing a Google search. You can use this to help when you’re developing your search ads and look at the landing pages of products.
- You may want to use AI here (I would suggest using Copilot - part of your free Microsoft Office 365 suite available to you as an MCC student) to help you craft this description.
ASSIGNMENT:
- Submit a screenshot of your landing page.
- Explain your decisions in each area.
- Describe how you went about this process. Make sure to address the following:
- Did you use AI? If so, how did you use it?
- Did you use other actual product landing pages for a reference? If yes, how did you use them. If no, why didn't you?
- What part of this process was the most challenging for you?
- What part of this process was the easiest for you to accomplish?
Rubric
Simulation Assignment #2
| Criteria | Ratings | Pts |
|---|---|---|
This criterion is linked to a Learning OutcomeProvides a landing page screenshot | 5 ptsFull Marks0 ptsNo Marks | 5 pts |
This criterion is linked to a Learning OutcomeExplains decisions on landing page | 5 ptsFull Marks0 ptsNo Marks | 5 pts |
This criterion is linked to a Learning OutcomeExplains your process | 5 ptsFull Marks0 ptsNo Marks | 5 pts |
This criterion is linked to a Learning OutcomeMKTG 1050 - Outcome 3Upon completion of this course, students will be able to implement strategies into an e-marketing campaign using real world scenarios. threshold: 3.0 pts | 4 ptsAccomplished (92%-100%)3 ptsProficient (72%-91.9%) 2 ptsDeveloping (60%-71.9%)1 ptsNovice (50%-59.9%)0 ptsNo Evidence (<50%) | -- |
Total Points: 15