Marketing Question

Content Creation/Social Media Assignment Directions

Create four pieces of compelling social content (submitted in PPT slides via Sakai) for selected online outlets based on facts from the reports and information shown in class (e.g., LinkedIn post, Twitter thread, blog post, etc.).

The goal of these four social pieces is to turn your one recommendation from the Executive Summary into a public announcement that you’re releasing on Social Media (and announcing uniquely to each unique audience relevant to that particular social platform).

This is the phase in your business recommendation where your initial idea has been adopted, and now you're recommending how you plan to proudly tout the new business initiative to audiences via appropriate social media channels.

Your idea's lifespan went from deriving insights from reports, to a concise executive summary, to a fleshed out deck with 6-10 slides...to a GREEN LIGHT from management...and now you're planning to excitedly let audiences know about the initiative.

Design your social posts in the likeness, image, and style/voice appropriate for the social platforms you have designated as the correct channels for your brand to effectively communicate the new business initiative. Use templates available, such as on Canva, to show how your text/design looks to the target.

These are coming from your company @handle...so if you've selected GOOGLE as your company...envision these to post publicly from @Google on Facebook, LinkedIn, Twitter, and Instagram (or whatever array of four social channels you feel is best suited for your particular audience).

Please remember...this is ONE central piece of information uniquely crafted & created across FOUR various social channels as a version of PR release.

Consider including short explanations for why you chose the platforms, for example, the target audience, how people use the platform and how the platform will help deliver your message.

Writing/Design

Be sure text and visuals reflect the requirements and uniqueness of each different platform while communicating the message and brand.

Submission Process

- Submit four pieces in PPT slides on Sakai.

Content Creation/Social Media Grading Rubric

Possible

Design

Correct use of media (text/image/video/artwork/gif/meme/etc.) for the platform’s format.

25

Written Copy

Correct tone, voice, and selection of words appropriate for that social platform’s audience.

25

Branding

On-brand marketing message conveyed to connect with consumers and build brand affinity that is aligned with previous brand content and posts.

25

Information

Correctly connecting these 4 social posts back to the deck submitted and executive summary initially proposed.