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Marketing · Studypool

Detailed Annotated Bibliography: Challenge Company's Marketing Mix including Competitive Pricing.

Overview

  1. Find two long articles (5+ pages) or three short article (3-5 pages) published in the last two years regarding the topic you're researching.
  2. When writing your Detailed Annotated Bibliography (AnnoBib), use Times Roman, 12 size font, single-spaced, Word document. The AnnoBib must cover your analysis of the article and the relationship of your article to your research.

3, An annotated bibliography is important in developing your competence that support your research topic. When it’s done in a timely manner, you will benefit tremendously in learning and developing your research skill. Lynn University's Library is available to assist with research (Links to an external site.) and APA (Links to an external site.) citations.

Please use the format below as a guide:

  1. Choose two or three 3-5 page articles from a well-respected source researching the challenge company's marketing mix including competitive pricing.
  2. Write their Full Citations for each article using an (APA) format.
  3. Give a 2-3 sentence description of what these articles are about.
  4. Using your own words, provide 7 detailed highlights (short paragraphs 3+ sentences) of what you learned in these articles. (Links to an external site.) In 2-3 sentences, what’s the main idea of the article In your own words, give five (5) highlights that support the main idea. If you have a contradiction, that is also acceptable.

a.

b.

c.

d.

e.

f.

g.

5.What are the situations, problems or challenges identified in these articles?

6.Analyze the situations, problems or challenges.

7.Give your opinion and conclude.

This should coincide with the research, especially the third part of the document: Section III: Operations