week 6 chapter 13

Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part.

This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them.

Web Analytics

The video below provides a very knowledgeable and comprehensive tutorial for using Google Analytics. For this assignment, you have again been asked to consult by a local business (not a specific business, just a small, local business in general; not a national company) to help them understand the importance of using Google Analytics.

Your client isn’t sure if they should really go through the trouble of using Google Analytics. Using all of the information you’ve learned this week from the text, the video linked below and even this really good article, please help your client understand the following why it's important to understand all of the information included in Google Analytics.

Overall, make a case for telling your client how and why they need Google Analytics. This is important, so be thorough with your answer. Convince me! I'd like you to format this as a business memo. Here is a resourceLinks to an external site. to help you understand how to write a business memo.

You should address the following:

1. How should the company you are working with determine what to analyze on their site?
2. Briefly summarize the traffic source.
3. What is tracking and why is it important?
4. What are the different things that can be tracked?
5. Why are keywords important to understand and monitor?
6. What is a conversion and why is conversion important?

Check out this videoLinks to an external site. with a quick Google Analytics Introduction

MORE INFO ON GOOGLE ANALYTICS – OPTIONAL INFORMATION

This is currently one of the hottest topics in e-marketing right now. There are entire classes on Google Analytics. I feel it’s my duty to provide you with more information in case you are interested. If you are interested, you can study Google Analytics online, take a test and become “certified” in Google Analytics. Here is some information to get you started in case you’re interested:

Google Analytics for BeginnersLinks to an external site.

Links to an external site.About the Google Analytics IQ assessmentLinks to an external site.

Overview of Google Analytics data collectionLinks to an external site.

Analytics Academy - Google Analytics for BeginnersLinks to an external site.

Finally, I’ll mention the huge job opportunity Google Analytics can provide. Check out this linkLinks to an external site. to jobs in Michigan using Google Analytics – pay attention to the salary!