Overview
Case1-3.5-4 pages
McDonald’s: Expansion of the Chinese Market
Article: “Crossing Borders and Cultures: Global Branding” by Jill Avery, Michael Moynihan Harvard Business Review. 2021
Case: McDonalds: Expansion of the Chinese Market
https://hbsp.harvard.edu/tu/446e085d
Case Questions (Week 3: Sept 30th)
- Evaluate the competitive landscape in the Chinese fast-food market.
- Describe the challenges and emerging trends in the Chinese fast-food market.
- Should McDonalds expand its restaurant count in China? If so, where should they locate and at what rate?
- Based on your assessment, how should McDonald’s:
- Position itself in the Chinese market.
- Meet the emerging trends of China.