Overview
I have to write a customer analysis. I have lots of information for you to use but need help actually writing it. It is on the brand PREVA Body. I will also attach an example. If you could make sure everything is covered that would be great. I am also attaching any notes I have but there needs to be research done with in text citations and cited page as well. Thank you.
Customer Analysis: What segmentation strategy does the case firm currently use (concentrated/niche or differentiated)? The following variables are used to segment the market and describe the customer(s) in detail: 1. Demographic profile of customer 2. Psychographic profile (lifestyles) of customer 3. Product usage level of the customer 4. Un-served or under-served market segments 5. Geographic location of customer 6. Needs/wants/problems of customer 7. What motivates the customer, how does the customer spend his day, what is his attitude like, what are her goals/dreams, how does she use the product? 8. Who influences the customer’s decision-making? NOTE: Include your persona(s) in this section