Overview
Students will produce a 6-page (not including title and reference pages) research paper,
formatted in APA 7th edition, examining current developments in Customer Relationship Management. The paper must cite at least five peer-reviewed academic sources published within the last five years. The assignment is worth 100 points and assesses research, analysis, APA style, and writing skills. Learning Objectives Analyze and critically evaluate current CRM trends in business contexts. Synthesize academic literature and credible industry insights. Demonstrate proficiency in APA formatting, citations, and scholarly writing. Present coherent, evidence-based arguments and clear conclusions.