Overview
Assignment Overview:
This coursework consists of creating a (brief) marketing plan for a hotel of your choice. Present a summary of the plan in a short video (less than 10 min). Creativity and strategic alignment of marketing strategy will be key.
Overall aim:
The purpose of this assignment is to evaluate your understanding of marketing fundamentals by developing a marketing plan for a real hotel. This will test your ability to apply theoretical knowledge to practical scenarios, focusing on strategic marketing principles tailored to the