Overview
Main Idea
A promotional campaign in Barcelona to attract tourists to the FIFA World Cup 2034 in Saudi Arabia. Focus on Saudi Arabia’s diverse tourism (mountains, seas, deserts, modern cities). Goal: show Spanish visitors that Saudi Arabia is not only desert but a rich and welcoming destination.
5-Day Activity Plan
- Day 1 – Red Sea Experience: Beach-style booth, VR diving.
- Day 2 – Desert & Adventure: VR safari & camel ride, desert photo gallery.
- Day 3 – Mountains & Nature: Videos of Asir, Al-Baha, Tabuk snow; kids’ workshop.
- Day 4 – Cities of the Future: NEOM, Qiddiya, Riyadh interactive displays.
- Day 5 – Saudi Tourism Night
- Big panoramic show: “From sea to desert to mountains.”
- Spanish brochures about Saudi tourism.
- Special touch: distribute scratch-and-sniff cards with Arabic coffee aroma (“Come and Taste”) + date-flavored sweets.
Special Message Theme: “Don’t feel like a stranger” – Saudis and Spaniards share hospitality. Link Saudi Kabsa with Spanish Paella as cultural food symbols.
Extra Requirements
- From team Viva la Vida to Ministry of Sports.
- Include Barcelona image on cover, first 5 pages unchanged.
- Communication tools: Blackboard + WhatsApp (with academic description).
- Screenshot of WhatsApp group with names, simulated messages to the Ministry.
- Meeting minutes (time, names, signatures, discussion topic).
- Feedback from administration.
- References (min. 6, from 2021–present).
- PowerPoint: creative, very short bullet points (10 min presentation).
Team Members
- Campaign Manager: Huda Alshammari
- Cultural Content Specialist: Fatimah Alahmmari
- Marketing Strategist: Ahod Binnimshah
- Logistics Coordinator: Amal Alanazi
- Partnership Liaison: Ahad Alammar
- Engagement Team: Raneem Saeed