Overview
Please read the WSJ article posted for this week (Click on the title below to view the article on WSJ.com; you can either purchase a discounted subscription to WSJ or use the Oviatt Library Website to view a copy of the article).
QUESTIONS:
(I expect quality work at this point in the semester; be thorough with your responses and use the concepts you learned to back your analyses and conclusions)
- What title has Celsius given to its most recent advertising campaign? Explain what the title means.
- Describe Celsius’s current core consumer, and explain how the ad campaign is intended to broaden Celsius’ market.
- Describe and critically evaluate Celsius’s market positioning vs. Monster and Red Bull.
- Besides deploying the Live.Fit.Go ad campaign, what other suggestions would you offer to Celsius to help it build its market share?
Note the campaign title is ‘Live. Fit. Go.’ The phrase ‘everyday high-achiever’ in the article describes the target market.
You have the option to click here Download hereto download the template and use it for this assignment.
Rewrite the questions above in bullet-point format in the file you will create and respond to them separately.
Your submission must meet the formatting requirements outlined in the syllabus and should have bullet points separately showing each question and your response.
Be sure to explain your responses thoroughly and pay attention to the grading rubric for this assignment.
You have the option to use sources outside the article, be sure to cite your sources in APA format and include a references page.
Please DO NOT attach your work as a comment to the assignment; such attachments will receive no credit as they are not visible in the grading setup of this assignment.
Submissions that do not meet the formatting requirements or do not explain the responses thoroughly will not be considered.