Overview
Choose one of the three businesses below for this assignment and imagine you are the marketing manager for that business:
- A small marketing firm that specializes in marketing services for clients in restaurants and retail
- A regional hospital system foundation that focuses on obtaining donations to support hospital objectives
- A U.S.-based secondhand footwear marketplace that ships internationally
You have been asked by corporate leadership to summarize the benefits of adopting Google Analytics to better support their clients. Reflect on what you’ve learned from this course and the Skillshop Google Analytics 4 modules.
Write a 350- to 525-word email to the corporate leadership team. In your email:
- Discuss how Google Analytics reporting provides marketing insights.
- Explain how the information provided by Google Analytics can guide SEO and marketing efforts.
- Summarize the tools that measure the impact of marketing campaigns and provide insight on website visibility and search rankings.
- Recommend to leadership whether Google Analytics should be adopted and how it would or would not add value to the firm.
Format any citations and references according to APA guidelines.