Overview
Description of the Assignment: Guidelines for Preparing the Case Report
- Read, prepare, and submit a case report, by applying the case method approach introduced and discussed in class (Posted in "Content").
- The following are guidelines, using the case method approach, to help you in completing your work:
i) From the point of view of White Appliances (one of several companies mentioned in the case), identify the challenges, problems, and other major issues facing the company in its attempt to market microwave ovens in India.
ii) Examine data and information in the case to evaluate or assess the potential market size or customers for microwave ovens in India (at the time of this case) and other relevant marketing variables of interest to White Appliances (and others who may be interested in marketing microwave ovens in India). Are there any factors (besides marketing-related data and information) you would consider in making decisions about marketing microwave ovens in India? Explain.
iii) Make a recommendation on what the company, White Appliances, should do, in terms of steps to take in entering the Indian microwave oven market. What marketing plans should it pursue. Be as specific as the data and information would justify in completing this assignment.
This assignment should be written with the following features:
Length: Between Four (4) and Six (6) pages maximum (One additional page for any exhibits and references)
Spacing: 1.5 line spacing
Font: 12 font letter size in a Word and PDF files