Overview
Creating effective websites is an essential role for digital marketers. But monitoring those websites’ efficacy and updating the sites to make improvements to their performance is just as important.
For this assignment, you will perform an SEO audit to practice reviewing and updating an operational site.
Download and complete the Website Audit Checklist spreadsheet. Use the Website Audit Resource Guide to support you as you complete the Website Audit Checklist.
Write a 175- to 350-word reflection on the processes you completed. Respond to the following prompts in your reflection:
- What overall trends did you notice in the pages you audited and the overall website?
- How will your suggested changes to these pages potentially improve site performance?
Format any citations and references according to APA guidelines.