Overview
Hello again and welcome to
Milestone 3 as we talk about IMVs,
Interactive Marketing Vehicles.
There's some decent content here.
I thought your assessment on
Nike was pretty interesting.
Again, there's too much use of just bullet
point items here without any depth, right?
Like this stuff right here. You're
throwing sentences in there but not
building on them and explaining them.
So that would have added value. but again
there are no references and no citations
whatsoever and that you have to have references
you have to have in -text citations because
there's no way you wrote this off the top
of your head right that's not possible
especially you talk about Nike you had to look
Nike up you had to look stuff up to do this
so there's no reference you got to have
references and citations moving forward Okay,
so add those in and then please resubmit.
- Do you feel that a company would benefit from utilizing multiple interactive marketing vehicles? Please provide an example of how a company could utilize multiple interactive marketing vehicles.
- What interactive marketing vehicle(s) would you utilize for a marketing campaign? What are the advantages and disadvantages of your selected interactive marketing vehicle(s)? You may expand upon your answer for the final assignment of this course.