Overview
Please watch the video clip on How Crocs Became An Unlikely Billion-Dollar Brand. Also, consider what you have read so far in this course.
What are the reasons for Crocs being so popular? What is their branding strategy? What do you think the future of the company going to look like?
Please write your discussion post of at least 300 words on your interpretation of the issue. You also need to make sure you explicitly write about how the subjects discussed in the text (Chapters 5 and 6) relate to this real-life example at hand. Make sure you back your ideas up with at least 2 additional resources. Please make sure your original posts are more than 300 words.