Overview
Assignment Purpose
(This assignment gives students the opportunity to work with a key environmental scanning tool, the SWOT Analysis. A SWOT will be used in post-grad careers across various business function.
Assignment Instructions
Using the various analytical tools presented in the reading, begin a SWOT (strengths, weaknesses, opportunities, threats) analysis to the company that you picked in Week 1.
Requirements:
1. Discuss how A SWOT analysis impacts your company’s strategic decisions.
2. Perform ONLY the internal environmental analysis of the SWOT for your selected Week 1 company: the strengths, weaknesses of the company.
2 (a) NOTE: In the internal analysis of the SWOT analysis; assess the functional areas, resources, capabilities. Please be sure to cover the following functional areas in your assessment, as well as any other areas that are Strengths and Weaknesses:
Marketing: New product development, integrated marketing planning, marketing communications, and building customer loyalty.
Operations: Quality, service, and consistent execution.
HR: Hiring, training, developing talent, and performance planning. Avoided law suits and bad PR due to its hiring practices. Is ethical in its HR practices.
Executive Leadership: Industry knowledge and experience, vision about where the industry is heading, and strategy execution.
Supply Chain Optimization: Strategic sourcing of input, vendor management, integrated IS, and joint forecasting with suppliers.
Corporate Responsibility and Ethics: Concern for corporate citizenship and the environment. Present any potential ethical concerns as well.
Safety & Quality: How the motorcycle industry is dealing with safety and quality issues.
3. Discuss the resource Based View as it applies to the internal analysis
4. Discuss the VRIO Model as it applies to the internal analysis
Due: By Sunday at 11:55 ET