Overview
Fur Queen Case Scenario
You have been hired as the social media manager for a startup company: Fur Queen Enterprises. Fur Queen manufactures Fur Queen Furmidable pet hair remover sponges for clothes, furniture, cars, bedding—anything that attracts pet hair, which is virtually everything. They sell for $12 each and last for about six months with average daily use. Currently, the Furmidable pet hair remover sponge is only available online through the company’s website. The sponge material is patented, made in the United States, and much more effective than similar pet hair remover products on the market. For this reason, the $12 price point is slightly more expensive than competitive products. Because the company has only been in business for a year, the product has a small but very loyal following of pet-loving adults.
Fur Queen started a Facebook page a year ago when it opened for business but has rarely posted any content. Its website features a few how-to videos on using the product for best results and a blog with helpful tips on pet hair management and related housekeeping topics. Until now, leadership has been wary of social media promotion due to the belief that they needed a dedicated resource to closely monitor social media activity and efforts. Now that you are here, they are looking forward to connecting with social audiences.
Review the Fur Queen Case Scenario.
As the new social media manager for the startup company, Fur Queen Enterprises, the company owner asks you to prepare a social media proposal plan to improve upon their current strategy and present it in an upcoming meeting with the leadership team.
In preparation for your meeting, draft a 350-word email memo that outlines your brand assessment and social media plan recommendations.
Using the information provided in the description of Fur Queen Enterprises, write a 525- to 700-word social media plan detailing the following sections as instructed.
Introduction
- Present the problem or opportunity.
- Introduce and briefly summarize your recommended social media marketing strategy.
Body
- Select 2 strategies to support the social media marketing plan.
- Provide 1 supporting detail for each strategy.
- Indicate how your plan will improve brand management and customer loyalty.
Conclusion
- Summarize the main points of your strategy.
- Describe 2 next steps or actions that should be taken to continue the project’s progression (e.g., timeline, budget, future milestones).