Overview
This is how you write a 1-page synopsis*:
- Main Problem/Question: What is the question/problem that needs to be answered? (NOTE: there are multiple questions/problems in a case BUT you should select ONE and that should guide the rest of your synopsis.) (1 sentence)
- Major Issues: What are the 1-2 major issues as they relate to your selected question/problem? (NOTE: these should link directly to the question/problem that you have identified in #2 above.) (2-3 sentences)
- What are the relevant strategies proposed in the case? (NOTE: these strategies should link directly to the question/problem that you have identified in #3 above.) (3 sentences)
- Support for #3: Discuss how the readings& videos support your relevant strategies. (3 sentences)
- Recommendations: 1 or 2 recommendations related to the above synopsis including providing some alternative strateg(ies) if you believe this is warranted. (4-6 sentences)
- Support for #5: How do the readings and videos support your selected recommendations to solve the major problem/question. (4-6 sentences)
Your synopsis should be set up with 6 short sections based on the above outline: Use the following headings to guide your synopsis: (1) Major Problem (2) Major Issues (3) Relevant Strategies, (4) Support for #3, (5) Recommendations and (6) Support for #5. There are SIX rubrics that provide a more in-depth description of how to respond to the SIX sections of the case synopsis.
Note: the term 'relevant' is critical so don't just list all the strategies that are proposed in the case. Linke the question/problem to the major issues to the relevant strategies and when you do that you will have a story that can answer the case question. The goal is to help you be well prepared for the case discussion in class.
Your synopsis should be:
- One page
- Single-spaced
- 1" margins (top, bottom, left and right hand margins)
- First line on the page should include the following: Title of the case(YOUR first and last name) | e.g., Netflix (name)
- Do not include any information except the title and your name on the first line.
- Avoid leaving extra spaces. If you use the sections headings that I provide, you will not need to put in any blank lines/extra spaces.
Finally: There is not just ONE RIGHT ANSWER, but there are wrong answers. Just because a business had implemented one strategy, it does not mean that was the only right strategy direction or that it was even a correct strategic direction to go in.
DO NOT USE AI AS IT WILL BE DETECTED. NO OUTSIDE SOURCES. Will provide the readings once confirmed with a tutor. thank you!