Marketing Question

Overview

Assignment Purpose

In any business it is essential that all leaders are able to assess the organizations macro environment and develop a PESTEL analysis. This allows the company to continually assess its competitive advantage as well as areas of opportunity. This Executive Briefing will allow students to do a deep dive into a company of their choosing and do their own PESTEL analysis as though they were reporting to the company’s leadership team providing real world context.

Assignment Instructions • For the company you choose in Week One, write Briefing #4. This briefing will be a 3-5 page paper on a PESTEL analysis for the company you choose in Week 1. This would be submitted as a brief to the Board of Directors.

Write a 3-a5 page Microsoft Word paper. Include a cover page and reference page, plus 3-4 pages of double-spaced content. The goal is to write succinctly and to the point, as if you are reporting to a leadership team. No abstract needed. Format in APA
• Provide at least 5 citations and corresponding reference page.

Due: By Sunday at 11:55 ET.