Instructions
In this short assignment, you’ll examine how one brand uses social media publishing and engagement strategies to support its storytelling efforts.
Instructions:
- Choose a brand whose social media presence interests you — this can be a company, nonprofit, or public figure with a defined storytelling strategy.
- Review at least two of the brand’s social media platforms (for example, Instagram and LinkedIn, or TikTok and X).
- In a brief 200–400 word analysis, address the following questions:
- How does the brand use publishing (what it posts, how often, tone, content mix, etc.) to communicate its story?
- How does the brand use engagement (comments, polls, shares, responses, community interaction) to strengthen that story or connect with its audience?
- What seems most effective about the brand’s approach — and what might you recommend improving?
Evaluation (5 points total):
- 2 points: Demonstrates understanding of publishing and engagement concepts from class
- 2 points: Provides thoughtful, brand-specific analysis with supporting examples
- 1 point: Writing is clear, organized, and within the word range
Submission: Upload your response as a Word document or PDF via the Sakai “Assignments” tab.
Tip: Strong submissions move beyond description (“The brand posts videos”) to interpretation (“The brand uses short-form video to reinforce its narrative about accessibility and innovation, inviting user comments to co-create that story”).