Overview
LinkedIn is a unique platform that hasn't had any competitors in its "professional" platform. But, how professional is it really? Over the years, it's become more saturated with entrepreneurs telling long-form stories via short-form media posts, but i...
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LinkedIn is a unique platform that hasn't had any competitors in its "professional" platform. But, how professional is it really? Over the years, it's become more saturated with entrepreneurs telling long-form stories via short-form media posts, but it's also a haven for paid social.
Whether you're a B2B or B2C marketer, this platform can be valuable for understanding various layers of connections and networking. It can be a soapbox and a source for employer branding, but it can also be a place for high-value impressions.
Watch LinkedIn's brand new campaign on bridging the generational gap, and consider: how might a story campaign reject some audiences but target others? IKYK... but what if you don't know? How do you not offend others when targeting your specific audience?
View these 2023 stats on LinkedIn, and especially note that it's the most effective channel for generating leads. Explore the different types of business pages that can be created on LinkedIn.
Check out the new GenAI campaign creation tool from LinkedIn and consider how this will encourage other platforms to leverage GenAI.
And lastly, watch this video on why LinkedIn is so weird.
In the Discussions forum, you can share your thoughts on:
- Any of the above!
- How do you think brand storytelling works on LinkedIn differently than other social platforms?
- How do you think brands can stay relevant across demographics on these platforms?
DONT make this long. just answer in a short paragraph. you dont need to answer all of them.