Overview
Discussion Question / Activity
In this week’s reading and video on Early Warning Systems, you read about how companies can be surprised by their competitors. Apple tries to do this each time they have a major release of a new iPhone, iPad or computer. They try to ensure product information is kept contained until they are ready to release it. This is an essential part of their system that allows them to debut new technology and innovation with each release.
Initial Post: In your post provide: • An example where the market or competitors have been caught off-guard with a “surprise” or “revolutionary” announcement by a company. • How did the competitors respond? • How does senior leadership create a market-led organizational culture while also keeping their marketing plans close to the vest to avoid competitive threats? • Which factors contribute to success?
Engagement Expectations • Your first response should be at least 300 words and is due by Wednesday at 11:55 pm ET. • Your responses to at least two other posts are due by Sunday at 11:55 pm ET. • Quality posts and responses contribute to a rich learning community by citing readings, sharing examples, and building on the ideas of others in a collegial manner. • Include 3 references in this post, APA style
Reply Posts: Students should reply to at least two classmates furthering the conversation
Due: By Sunday at 11:55 ET.
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