Marketing Question

Overview

Assignment Purpose

Your SWOT analysis is the most important assignment of this term and will build on the concepts you have learned throughout the last 8 weeks. This SWOT analysis should be concise, clear and contain real world suggestions for a real-world company. It should demonstrate your ability to analyze not only a company but the marketplace as well.

Assignment Instructions Provide detailed instructions, including a description of what success looks like (3 measures of success).

This week you submit a finalized SWOT to the Board of Directors of the company you selected in Week 1. Using the various analytical tools presented in all of the readings to date, finish your SWOT analysis from Week 2 for the company you selected.

First, cut and paste your Internal Analysis of Strengths and Weaknesses from Week 2, adding in edits based on the feedback that was given to you by the instructor.

Second, Perform the external environmental analysis of the SWOT (the Opportunities and Threats) for the company employing your Weeks 1-7 learnings.

Third, Include a SWOT diagram.

Write a Microsoft Word paper. Include a cover page and reference page, plus 5-7 pages of double-spaced content. The goal is to write succinctly and to the point, as if you are reporting to a leadership team. No abstract needed. Include at least 8 citations.

Due: By WEEK 7 Sunday at 11:55 PM ET.