Overview
DO PART 5 ONLY!!!!!!!!!!!!!!!!! COMPANY WE ARE WORKING ON IS APPLE
Marketing Research Proposal guideline
This is a written document that outlines the basic process and plan of your marketing research by using quantitative datageneral. By applying what you learned in this class, you should exhibit a logical progression of ideas and show the support for your marketing research. Please refer to Chapter 1 and 3 for proposal references. Also, guidelines and a separate sample are posted on blackboard. Minimum 8 pages double space andMaximum 13 pages double space exclude references.
Format of marketing research proposal
Typically, this individual Marketing Research proposal will include the followingtwo sections:
SECTION # 1(60/140 points)
Step 1. Executive Summary (max 1 page, 5 points): a brief overview of the main points inyour marketing research; give the reader a good understanding of the whole research.
Step 2. Introduction (3-4 pages, 55 points): This part includes:
1) selection of an organization or brand
2) the background of a company, SWOT of the company, customer analysis of this company, SWOT of at least 3 competitors of this company, comparison of this company and its 3 or more competitors, industry analysis and industrial trend of this company.
3) formulation of a research problem
4) List research question(s)
5) Objective(s)
6) Hypothesis(ses)
SECTION # 2(80/140 points)
Step 3. Methodology (around 3-5 pages55 points):
1) study design
2) selection of data collection sample
3) data collection method in detail
4) predicted results based on the assumption of your data analysis
Step 4. Possible findings/recommendations (0.5-2 pages, 10): what you find from this research and your recommendations to solve statedproblems.
Step 5. Other parts(0.5-1 pages, 10 points):
1) personnel involved
2) specifications/assumptions
3) timelines
4) budget
Step 6. References( 5 points): minimum 5 references.
The evaluation criteria for the proposal are as follows:
1) Is this proposal done professionally?
2) Is the paper consistent with the structure and the format of the marketing research proposal report provided above?
3) Has the paper considered applying data analysis techniques in this course?
4) Is this proposal of Marketing Research interesting, meaningful, and of practical useful?
5) You are to apply concepts covered in readings and lectures; a terminology-laden description is insufficient. You should cite at least 5 references from journal articles or books to support your marketing research proposal.