Overview
Assignment Purpose
• Do so as if you are consulting as a trusted ally, writing to the top leadership team to guide their decisions in the next 1-3 years.
Developing a company briefing is both an art and a science. It requires knowing and assessing the organization, industry dynamics, and prescribing how to identify risk, monitor the environment, and take management action to ensure success.
During this course, you have prepared Company Briefings for the target organization you selected. In Week 8, you submitted a final SWOT pulling in the concepts learned across Weeks 1-8. This week you used your Week 8 SWOT as the material you present in an Executive Briefing PowerPoint presentation for this target organization.
All Executive Briefings must be in a presentation format using PowerPoint or Keynote. Write this as if you will be providing it, consulting style, to the leaders of your selected organization. It needs to be polished and professional; you should feel proud to present it. Please have this presentation reviewed and edited thoroughly before submission. There should be no grammatical errors or flaws.
Ensure you plan ahead by watching the two videos on creating great presentation content. Part of the grading will be on your presentation slide design as well as your content. Be mindful not to put too much text on each slide. Have a critical eye for flow. Use slide Notes (not comment boxes) to provide "speaking points" to each content page – bullet points or short paragraphs are fine in Notes. You can format your text in the Notes with underlining, bolding, etc. to emphasize sections and critical information.
Assignment Instructions
Your slides may be the same as the outline below or may be different based on what you chose to be most relevant to your target organization. You do not need to have a one-to-one ratio with one topic per slide. You may find some topics need two slides or more if warranted. Please include the required sections
Topics for each Section Assignment
o Cover/Title slide (required) o Agenda/Outline o Introduction (required) o Company Snapshot o Customer Analysis o Competitive Environment o Identifying Risks & Blind spots o Identifying Opportunities o Intelligence Monitoring o Management Action (required) o Recommendations (required) o Summary/Conclusion (required) o References (required) - OK to have multiple slides for references.
Deliverable:
• Length – There is no specific slide length requirement. Ensure you are covering the critical elements by following the outline suggestions.
• Title Slide – Include a title slide and reference page.
• APA Formatting and APA in-text citations and Reference Page
• Include diagrams, figures or charts, as needed, for your assignment. Ensure you follow the best practice guidelines in the videos and that all are readable, keeping size and simplicity in mind.
• Include at least 15 references (they can be previously used in the course)
Due: By Sunday at 11:55 PM MT