Purpose
Part 3 of your marketing plan will allow you to build on your initial overview and environmental scan. You will deepen your ability to be agile given the research you compiled in Parts 1 and 2, and based on your analysis, you will develop the final part of your plan, including the offering strategy, branding, pricing, incentives, communication, distribution, and the implementation and control. Utilize your findings and instructor feedback from Parts 1 and 2 as you complete the strategic components of your plan in Part 3.
As you did with Parts 1 and 2, you will acquire knowledge of your selected topic through primary and secondary research and convert that knowledge into a cohesive marketing plan. Your marketing plan will demonstrate value to customers and reflect a vision for profitability that encompasses the new realities of today’s dynamic and advancing marketing environment.
Task
Complete Part 3 of your marketing plan.
Part 3 of your marketing plan evaluates the tactical components including the offering features, brand, price, incentives, communication, and distribution strategy. Then, you will develop the implementation and evaluation plan, building on a foundation from Parts 1 and 2 and encapsulating the action component of your marketing plan. In Part 3 of your marketing plan, you will:
- Review the Marketing Plan Template for information on developing the content for your assignment.
- Refer to the feedback from your submission of Parts 1 and 2 and make any appropriate updates.
- Add the subsequent sections from Part 3 of the marketing plan for the tactics and implementation part of your plan.
- Complete the tactics and implementation of your marketing plan.
- Product/Service Components
- Marketing Mix Integration
- Development and Deployment
- Any Exhibits, Appendices, and Reference Page
- Including all relevant items from all three parts of your plan
Reminder: The template contains the components of the entire marketing plan. This unit assignment focuses on Part 3. Review the feedback and make updates from Parts 1 and 2 and complete Part 3 of the marketing plan for this assignment. You will end with a complete marketing plan with all three parts.
Format Requirements
Format your submission to comply with these requirements:
- Create your marketing plan in a Microsoft Word document formatted as a professional document.
- 1-inch margins
- Double-spaced
- 12-point Times New Roman font
- Follow the basic outline depicted in the Marketing Plan Template.
- Organize sections using headings and subheadings to improve readability.
- Include tables, graphs, and figures as appendices.
Research and References Requirement
- All statements of fact must be supported by a credible source, and that source must be cited using in-text citations. See Is My Source Credible?
- Include a list of your sources. The reference list is required and should appear at the end of each submission and then moved to be combined at the end of Part 3. The references will be on a separate page.