Overview
Review the Market Performance Data For Company A PowerPoint presentation. Company A is a start-up offering online tax information and tax preparation software. In addition to Google Analytics service, they are using ABC Online reporting to summarize web-based information.
Review all metrics reported by ABC Online.
Create a 5-to 6-slide presentation based on the data, and do the following:
Identify which measures would be key performance indicators (KPIs) – list your data.
Identify which measures indicate conversion rates - list your data.
Identify 3 measures you think would indicate areas where marketing efforts could be improved. Explain why these indicators suggest a need for action - list your data.
For each of these 3 measures, recommend 1–2 specific marketing actions that would improve that measure.
ASSIGNMENT PPT
ENSURE you list and explain DATA in your analysis to identify the different measures.
Balance graphics (charts/graphs/clip art) and the written word on each slide of your PPT. Utilize the discussion notes section to add content to your presentation.
Remember, your first slide is your cover slide, and your final slide is for your References (in APA format).