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Marketing · Studypool

Marketing Question

Post ID: 3471052

Overview

This assignment is to conduct an in-depth analysis of the brand story and social media content strategy for a selected brand of your choice.

You need to submit a creative slide deck summarizing your analysis and findings (maximum of 15 slides, not including Title and Reference slides). Imagine you work for a social media content agency and you are sending this deck to the CMO of the company you selected. The slide deck needs to be a standalone piece; in other words, someone could read through it and fully understand your analysis without further explanation.

In the attached there are 2 examples as well as the feedback form I'll use to grade.

Title Slide

Slide 1-3: The Brand Story, Values, and Solutions

  • Summarize the brand’s background
  • Highlight its signature stories or macro-level brand myths
  • Think critically about the brand’s storytelling arc – the characters, conflict, and conclusions
  • Identify the problem(s) the brand solves (e.g., the story solution/resolution)

Slides 4-7: The Brand’s Social Media Channels

  • Highlight what the brand’s social media channels are and how they are uniquely used to execute tactical stories
  • Use screenshots and examples of content to support your claims

Slides 9-10: Target Market and Customer Perceptions

  • Provide a brief description of the target market
  • Summarize the current perceptions of the brand’s target market
  • Use support from your own research (e.g., reviews, ask friends)

Slides 11-13: Storytelling Analysis across Platforms

  • Identify three strengths and three weaknesses of how the brand uses transmedia brand storytelling across social media platforms
  • Comment on the brand’s consistency (or lack of consistency) in relation to its macro-level brand story
  • Use examples (e.g., screenshots) as needed

Slide 14-15: Future Opportunities

  • Develop two actionable ways the brand could improve its social media-based brand storytelling
  • (Optional) Create mock-up social media content to support your ideas

Reference Slide

  • Throughout the slide deck, use references, such as the readings and videos from class and other articles, to support your claims.
  • You can use any citation style you’d like – just choose one and stick with it. Here’s a quick way to create references: https://www.citationmachine.net/; Footnotes are fine too.

Helpful Hints

Keep it short and simple. You can use bullet points where appropriate and summarize in short paragraphs.

Imagine you work for a social media content agency and you are sending this deck to the CMO of the company you selected. The slide deck needs to be a standalone piece; in other words, someone could read through it and fully understand your analysis without further explanation.

Your slides need to be thoughtfully designed. Some websites I like to use for creative things are: