Overview
Below im going to upload discussions questions for every week from week 4-week7. Can you please answer them. THEY dont need to be long just make sure you answer all of them. maybe 1-2 pagraphs or as needed.
Week 4: YouTube Platform Deep DiveYouTube was one of the earliest pioneered in social media marketing. The platform launched in May 2005. Today, more than 2.7 billion users turn to YouTube for how-to videos, vlogs, discovering new music, watching old TV shows, getting up to date on th...
YouTube was one of the earliest pioneered in social media marketing. The platform launched in May 2005. Today, more than 2.7 billion users turn to YouTube for how-to videos, vlogs, discovering new music, watching old TV shows, getting up to date on the news, and more. YouTube launched the careers of some of the most famous (and often controversial) content creators in the world like PewDiePie, Michelle Phan, Dude Perfect, Smosh, Mr. Beast, Liza Koshy, James Charles, Like Nastya, David Dobrik, Ryan's World (Ryan Kaji), Logan Paul, and Jenna Marbles. Jumpcuts and scrappy video editing became synonymous with YouTube. The 'YouTube video style' has evolved a lot. (Optional: video about the cultural history of YouTube - about 30 mins - or read a timeline of its history on Business Insider, here.) YouTube (now owned by Google) is a great platform for long-form educational content but is it still a relevant platform for brand storytelling? Why might brands even bother having a presence on YouTube?
You can this article with some real-world examples of brand storytelling on YouTube ("How 10 Companies Use Video for Better Brand Storytelling") - you'll notice many companies use YouTube to spotlight their corporate culture or mission-oriented initiative.
Regardless of how often you use YouTube, I encourage you to click around on YouTube as a marketing professional. Pay close attention to all of the features — skippable ads, comments, sharing, captioning, video suggestions (algorithm), playlists, YouTube Live, etc.
Check out YouTube's advertising website to explore its different media offerings: Advertising on YouTube
Then, read through the Google BrandLab's recommendations for storytelling on YouTube: "Building a YouTube content strategy: Lessons from Google BrandLab"
Lastly, YouTube videos have undoubtedly shaped our culture with its own unique style of storytelling. Take a look at this article which identifies 10 trends in the culture of video storytelling on YouTube: "10 More Videos To Watch To Understand The Culture of YouTube"
OPTIONAL EXAMPLES of advertising on YouTube: YouTube Success Stories
In the Discussions forum, share your thoughts on:
- Any of the above!
- How do you think brand storytelling works on YouTube differently than other social platforms?
- How do you think brands can stay relevant across demographics on YouTube?
Week 5: TikTok Platform Deep DivePlatform Deep Dive: TikTokTikTok excels in short-form video, and it's very public -- you don't have to follow anyone to enjoy the platform. One of the things that makes TikTok so unique is the sound-driven features of the platform. TikTok merged with ...
Platform Deep Dive: TikTokTikTok excels in short-form video, and it's very public -- you don't have to follow anyone to enjoy the platform.
One of the things that makes TikTok so unique is the sound-driven features of the platform. TikTok merged with a lip-syncing app called Musical.ly, in 2018, which helped explain its sudden rise to fame and the role of music/sounds. For an early history of TikTok, read this article from Teen Vogue (optional). A unique feature of TikTok is its discoverability. Anyone has the potential to go viral on the app thanks to the 'for you page' and its powerful algorithm (optional reading via VICE). TikTok is also unique for its very distinct subcultures: there's frogtok, furrytok, planttok, farmtok, fashiontok, conspiracy theory-tok, and more. These communities are largely determined by the algorithm as TikTok learns user preferences. TikTok has MANY features -- filters, video editing features, photo features, a huge sound library, collaborative videos, direct responses to comments, overlaid text (although, early on, users just wrote on a piece of paper), and more. And of course, TikTok is perhaps most famous for almost getting banned in the United States. TikTok's similar competitors include Dubsmash, Triller, Byte, and, of course, Reels.
Take a look at some examples of TikTok marketing here: 27 Brands on TikTok to Inspire Your Content Strategy
If you have TikTok, click around on the social media platform to get a feel for it. Pay close attention to all of the features.
Then, check out TikTok's advertising website to explore its different media offerings: Advertising on TikTok
In the Discussions forum, share your thoughts on:
- Any of the above!
- How do you think brand storytelling works on TikTok differently than other social platforms?
- How do you think brands can stay relevant across demographics on TikTok?
Week 6: Snapchat Platform Deep Dive
Hide Full DescriptionPlatform Deep Dive: SnapchatSnapchatSnapchat is very private, and the app's value lies in connecting with close friends. And, it paved the way for short-form videos like IG Reels and TikTok. Snapchat was founded in 2011 by students at Stanford. It was called "Picaboo" at the time (hence: the ghost!). The app's unique selling proposition, relative to other platforms, was its disappearing content. Ephemeral photos and videos that could be temporarily sent and shared were appealing to a younger audience, who wanted to live their lives without the risk of social media coming back to haunt them. Features like 'snap streaks' (optional reading) and augmented reality (AR) filters (optional reading) like puppy ears and flower crowns kept users coming back. In 2015, Snapchat's 'Discover' section was launched, making a space for companies like National Geographic, Comedy Central, and CNN to share content. Branded filters became widely popular among companies, particularly given Snapchat's expertise in geolocation -- so at festivals like Lollapalooza, brands could pay for a custom filter exclusive to use in the downtown Chicago area. Snapchat's growth has slowed in recent years, largely because companies like Instagram, Facebook, and now Twitter have all launched disappearing content (e.g., stories), but the company is banking on its cutting-edge AR technology and repositioning itself as a camera company to keep it sustainable.Take a look at some examples of how brands have used Snapchat to tell their stories: Examples of Snapchat CampaignsIf you have Snapchat, click around on the social media platform to get a feel for it. Pay close attention to all of the features.Then, check out Snapchat's advertising website to explore its different media offerings: Advertising on SnapchatIn the Discussions forum, share your thoughts on:- Any of the below!
- How do you think brand storytelling works on Snapchat differently than other social platforms?
- How do you think brands can stay relevant across demographics on Snapchat?
Week 7: Reddit Deep DivePlatform Deep Dive: RedditIn the Discussions forum, share your thoughts on: Any of the below! How do you think brand storytelling works on Reddit differently than other social platforms? How do you think brands can stay relevant across demographics on... Hide Full DescriptionPlatform Deep Dive: RedditIn the Discussions forum, share your thoughts on:- Any of the below!
- How do you think brand storytelling works on Reddit differently than other social platforms?
- How do you think brands can stay relevant across demographics on Reddit?