Discussion: What is the role of Marketing in Business?
Based on our readings, and your own experiences as a consumer and a business-person, what do you believe is the role of Marketing in business?
Assignment: Be sure to carefully review the Project Guidelines (attached). For this assignment provide the following information:
- Identify the project option you are selecting and include a short rationale.
- Be sure to identify the organization you will be using/working with for your project.
- Create a timeline for the project with clear milestones that include one-on-one checkpoints with the instructor. Be sure to include when your project paper will be submitted and when you will complete and submit your final project presentation.
Assignment 2: To get credit for completion of your chosen HubSpot Certification you need to submit screenshots of your completed lessons. If there is a "quiz" at the end of the lesson, take a screenshot of the completed quiz. If there is not a quiz, take a screenshot of your progress bar showing that you have completed the required lessons for the week. You do not need to participate in the HubSpot Community prompts unless you want to.
Required Readings & Resources
- Week 1 lessons
- Article: Gaid, A. (2023, June 12). Marketing principles: The four key concepts to understandLinks to an external site.. Oberlo.
- Article: Gould, M. (2021). Marketing PrinciplesLinks to an external site.. Salem Press Encyclopedia.
- Article: Riserbato, R. (2022, November 30). The 6 stages of product life cycleLinks to an external site.. HubSpot.
- Article: Wright, G. (2022, February 18). How to use the product life cycle (PLC) marketing modelLinks to an external site.. Smart Insights.
- Article: Keleher, J. (2022, May 20). 8 channels of distribution for marketingLinks to an external site.. Brafton.
- Article: Decker, A. (2022, March 17). The ultimate guide to pricing strategiesLinks to an external site.. HubSpot.
Optional Resources
- Article: The Value Proposition Canvas Instructional ManualDownload The Value Proposition Canvas Instructional Manual
- Article: Vaughan, P. (2022, October 14). How to create detailed buyer personas for your businessLinks to an external site.. HubSpot.
- Video: CrashCourse. (2019, August 28). Value proposition and customer segments: Crash Course business - entrepreneurship #3Links to an external site. [Video]. YouTube. (12:02 mins).