Discussion: Part 1: Final Presentation and Reflection
Share your 10-12 minute final presentation PowerPoint with a transcript, which should highlight your project's key elements, such as your Value Proposition Canvas and Buyer Personas. In addition to your video, include a written reflection addressing the following prompts:
- How do the principles of InBound Marketing and Agile Marketing complement each other, and how can they be effectively integrated into a modern marketing strategy?
- Discuss the role of MarTech in supporting InBound and Agile Marketing approaches, drawing on specific examples from the course materials and your own experiences.
- Reflect on how your understanding of marketing has evolved as a result of this course, both from a consumer and a business perspective, and discuss how you plan to apply this knowledge in your future educational and professional pursuits.
Assignment: Submit your final project paper
Readings & Resources
- Week 7 lesson
- eBook: Kotler, P., Kartajaya, H., & Setiawan, I. (2021). 1st edition. Marketing 5.0: Technology for humanityLinks to an external site.. John Wiley & Sons. - Chapter 12 Agile Marketing (pp. 181 - 194)
- Article: Kirsch, K. (2022, August 31). How to get started with agile marketingLinks to an external site.. HubSpot.
- Video: Moz. (2017, September 27). Agile marketing - Whiteboard FridayLinks to an external site. [Video]. YouTube. (7:15 mins).