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mmkt540 w2

Overview

Discussion 1: Write your project research question

Discussion 2: Evaluate the value of a qualitative research method for addressing your project research question given the pros and cons of these methods.

Assignment: Project Milestone 2

For this project milestone, provide a research plan that states the recommendations and procedures to be used should your project adopt a qualitative approach.Choosing either focus groups, in-depth interviews, or observation, briefly describe the research design you would follow. Utilize the lecture and the required readings to develop your plan.

In a minimum of 2 pages, be sure to include the following:

  • an overview of your planned approach
  • the choice of method (focus groups, IDIs, or observation)
  • the number of groups/IDIs/or observations planned
  • the location (physical or virtual)
  • the variables/concepts to be explored
  • a draft discussion guide