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mmkt540 w4

Overview

Discussion 1: For this discussion,

Decide whether you will execute a qualitative or quantitative survey research study to answer your project research question.

Specify the steps/actions you need to take to be ready to collect data in Week 5.

Justify your decision rationale to your peers.

Discussion 2: For this discussion, identify the biases that limit the representativeness and generalizability of research results for the sampling approaches (covering probability and nonprobability methods) and how you will adjust for these issues in your own sampling plan for the course project.

Assignment: For this project milestone, in approximately 1 page:

Briefly explain which sampling approach you will utilize for your project, how you will do it, and why, taking into account whether you chose a qualitative or quantitative study.

Also include how you will address the potential biases you identified in this week’s discussion forum.