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Marketing · Studypool

mmkt540 w5

Overview

Discussion 1: Given the trade-offs you will make in your research study (whether related to method, sampling plan, measurement, or other consideration), what are the limitations and/or ethical concerns present in your project study?

Assignment: This week is focused on data collection for your project research study.

  • If you are using a qualitative approach, conduct a focus group, complete interviews, or conduct observations. If you are using a survey, program your survey questions into Google Forms and launch it to your sample of participants.
  • See your instructor for guidance on ensuring your questions and other materials are ready for use.
  • When your data collection is complete, share a brief overview of your data collection method and the data you were able to collect. Specifically,

Upload your data spreadsheet if you used a survey

Upload a document containing your notes (or transcripts) if you used focus groups or interviews