Overview
Discussion 1: create a presentation that provides a high-level overview of your research question, methods, and findings.
- To create your slides, you may use MS PowerPoint, CanvaLinks to an external site., Google SlidesLinks to an external site., or other presentation software.
- Keep your presentation to 8-10 minutes and 8 slides maximum.
Discussion 2: Reflect on your learnings during the course and your experience conducting a market research study
Assignment: Submit a final report (6 pages minimum) as a PDF document in which you include your:
- research question
- secondary source/literature review
- research plan, including sampling procedure
- measurement (questions)
- analysis and findings
- recommendations for marketing strategy based on the findings
Include any references in a reference list and make sure to follow APA formatting guidelines.