Overview
- CO3: Recognize marketing opportunities related to consumers and market segments.
- LO3.1: Categorize different market segments based on demographic, psychographic, and behavioral criteria.
https://opentextbc.ca/principlesofmarketingh5p/chapter/targeted-marketing-versus-mass-marketing/
https://opentextbc.ca/principlesofmarketingh5p/chapter/what-composes-an-offering/