Overview
Choose one ethical tension discussed this week (e.g., memeification, falsification, deepfakes/AI, or crisis response).
Your task:
- Briefly describe a real or hypothetical scenario where a brand could gain attention but risk trust or credibility.
- Explain the ethical risk involved.
- State what the brand should do (or not do) and why.
Focus on decision-making in an always-on social media environment, where speed, visibility, and responsibility often conflict.
Guidelines
- 200–300 words
- There is no single correct answer. Your reasoning matters more than the outcome!