Overview
analyze the campaign and prepare a presentation PPT or pitch outlining your strategic approach to optimize performance and achieve a 10% reduction in Cost Per Goal (CPG) over the next two months with explination why you use this appeoach.
In your analysis, please try and analyse to cover the following points:
1. Understanding of the campaign setup and structure, along with your rationale.
2. Key factors impacting the campaign’s performance.
3. Optimization levers you would focus on.
4. Tactical steps you’d recommend to reduce the CPG.