Overview
Q1: Assessing global marketing opportunities for organizations involves, first, identifying different types of markets around the world and, second, evaluating their significance, in terms of problems, challenges, and opportunities.
a) List and describe the basic characteristics or features of three (3) different types of markets a company can target and serve for its products/services as it expands worldwide:
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b) Select two (2) of the three types of markets you described above and explain briefly one marketing challenge or problem (e. g. competitive threat, operational risk) a firm or other organization has to address in each of these two markets. Be as specific as possible. Use examples to illustrate your analysis. You may use the format below to explain your arguments:
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Q2: When companies fail to connect with new customers, it is often because not enough research was undertaken by the companies prior to entering the new market.
a) Identify and describe two quantitative information or data Amazon,com. (or any organization of your choice) must collect and analyze in order to understand customer needs and expectations in any market you select as an example. Explain briefly why these quantitative variables are important.
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b) Similarly, identify and describe two qualitative information or data Amazon,com (or any other company of choice) must collect and analyze to sell its products or services in the same country or regional market above. Explain and describe briefly the relevance of these qualitative variables.
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at least 600 words for the 2 questions