Overview
The Term Paper Part I are based on the case1, with a required search for additional information:
Read the case and the following guidelines in completing Part I of the Term Paper:
i) From the point of view of White Appliances (one of several companies mentioned in the case), identify challenges, problems, and other major issues you consider to be relevant in the company's attempt to market microwave ovens in India.
ii) Examine and discuss the data and information in the case to evaluate or assess the following:
- The potential market size or number of customers for microwave ovens in India (at the time of this case), with comment
- Marketing variables of interest to White Appliances (and others who may be interested in marketing microwave ovens in India), with comment
- Are there any factors (besides marketing-related data and information) you would consider in making decisions about marketing microwave ovens in India? Explain.This Part I of the Term Paper assignment should be written with the following features:
- Length: Three to Four (3-4) pages (no more than 4 pages), including exhibits, figures or other images
- Font: 12 font letter size in a Word and PDF files
- Spacing: 1.5 line spacing,
Your written presentation should reflect the areas of inquiry in this assignment: For example, structure your analysis of this case by using headings to discuss the following issues such as problems and challenges, market potential, marketing variables, among other issues of relevance as described above