Overview
Question 1
Imagine you are launching a new product and need to develop an integrated marketing communication plan. What key elements would you include to ensure a cohesive and effective message across all channels (e.g., social media, PR, advertising, events)? How would you coordinate the timing and content across different platforms to maximize impact? - just a paragraph is good
Question 2 is attached in a pdf - no less than 2 pages THIS IS THE MAIN FOCUS