CASE STUDY in market strategy

Overview

1. Read the attached pdf which can also be found in the textbook.
2. Write a brief summary of the case and how it applies to Healthcare Marketing. Answer these questions in addition to the summary:
3. Do these two groups have the same values? Did they discuss the values of each organization, if so, how were they similar?
4. How do they differ in decision making
5. How do they differ in compensation
6. How do they differ in style?
7. How does each group manage their practice locations and their approach to customers?
8. How do they each approach staff management?
9. Was there a rush to merge? Why or why not?