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Marketing Question

Overview

Instructions

Consider these two companies: Apple and ExxonMobil. Write a summary of your perception of each company’s financial position. Consider the levels of revenue, profitability, and any other financial measures you feel are relevant. After completing your summary, download Apple’s September 30, 2017 annual report (10-K) and download Exxon Mobil’s December 31, 2016 annual report (10-K) for more information.

Gather the following information for each company:

Apple Data
Apple9/30/20179/24/20169/26/2015
Net sales
Income before provision for income taxes
Net income

Table9.2

Exxon201720162015
Total revenues and other income
Income before income taxes
Net income attributable to ExxonMobil

Table9.3

Write a financial research paper comparing the two companies. Include the financial information from the tables above. What observations do you have about the financial performance of each company? Calculate the net income % (also called profit margin %) of each company. What observations do you have? How do these results compare to your perception of these companies before reviewing the annual reports? Do you think each of these companies operate on a centralized or decentralized operating model? You also have the freedom to include additional information besides the required components mentioned. For example, you can include any information from the chapter and/or from the annual reports.

Due Date for Assignment: By 11:55 PM ET on Sunday

Total Point Value: 100 points

Weekly Learning Goals:

4. Describe the Effects of Various Decisions on Performance Evaluation of Responsibility Centers: #2/Program Learning Outcomes: #1 & #2)