Overview
CILOs Mapping/Mark Distribution
No. | Questions /Sub question/s | Measured CILO | Maximum Mark | MarksAwarded |
1 | Issue/trend in marketing you selected and its importance today | A1 | 3 | |
2 | Data collected about your selected respondents | B1 | 4 | |
3 | Marketing concepts applied | C1 | 5 | |
4 | Findings, Conclusions and Recommendations | D1 | 8 | |
20 | ||||
Instructions: |
• This is a mini project for the course Marketing Management • The mini project resembles simple research following a format • The sources as references be properly cited • The format: Font 12, Times New Roman double-spaced and justified. • Word count should be minimum of 4,000words. • Turnitin software of similarity applies, at least 5%. |
Questions: |
Title: Exploring Contemporary Marketing Challenges in Bahrain & Saudi Arabia Objective: Individual student will research and analyze a current marketing issue or trend in Saudi Arabia, applying marketing management concepts to propose insights and or solutions. 1. Digital Marketing & social media: How local businesses use Instagram/TikTok for brandbuilding 2. Consumer Behavior: Shifts in shopping habits (online vs. offline). 3. Sustainability Marketing: How companies in Saudi promote eco-friendly products. 4. Brand Loyalty: Why consumers prefer global brands over local ones. 5. Retail Trends: The rise of e-commerce platforms in the Gulf. 6. Service Marketing: Customer experience in banks, airlines, or hospitality. The format: 1: Introduction • State the chosen marketing issue/trend (e.g., social media marketing, sustainability, consumer behavior). • Explain why this issue is relevant in Saudi Arabia today. Section 2: Objectives • What do you want to learn or prove through this project? Section 3: Methodology • How did you collect data? (Interviews, surveys, observations, articles, social media analysis). • Number of people surveyed/interviewed. • Citing sources of secondary data. (Either in-text referencing or Bibliographic entries at the end of The Research) Section 4: Findings • Present the data collected (summaries, charts, or tables if applicable ). • Highlight key insights. Section 5: Application of Marketing Concepts • Link findings to theories from Marketing Management: • Segmentation, targeting, positioning (STP) • 4Ps (Product, Price, Place, Promotion) • Consumer behavior • Digital marketing strategies Section 6: Conclusion • Summarize the main lessons learned. • Reflect on the importance of research in solving marketing challenges. Section 7 : Recommendations • Suggest practical steps businesses could take based on your findings. References • List any articles, reports, or websites used. • Follow a simple citation style (APA or Harvard). |