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Marketing · Studypool

Marketing Question

Overview

You are the special project manager for Brindi's Babysitting Center. You have been asked to do a video presentation for Brindi's Babysitting Center to the Board of Directors regarding the options of expanding to a new location or staying at the current location. The financial impact of this decision is crucial for the Board of Directors to understand before they make a decision. Your role is to record a 3-5 minute video for each of the board members to view before they vote on the final decision. Make sure to use as low a resolution on your video as possible; however, create a professional presentation as much as possible in your video.

The financial information for the two options are as follows:

Brindi’s Babysitting Center currently rents a 1,200 sq foot facility for her 20-child facility. Her business has gotten five stars on Yelp, which has prompted more applications. She has to make a decision between expanding her operations to an 1,800 sq foot facility or staying in the current facility. Shown is the cost data of the options:

Expand and Stay, respectively: Children served 30, 20; Annual rent $1,500, $1,000; Utilities $500, $300; Food and materials $2,100, $1,400; Direct labor $6,000, $4,000; Moving cost $5,000, $?.

What is the differential cost of the two alternatives: A) move to a larger facility or B) stay in current facility? You may include any additional information to help your presentation. For example, any income information for revenue. You may need to "make up" some of these numbers (i.e. $1000 per month revenue per child).

Due Date for Assignment: By 11:55 PM ET on Sunday

Total Point Value: 100 points