digital marketing analytics--Case report:ESSEC EMBA

Overview

• For Question 1, focus on justifying your choice for the number of segments. To provide a more comprehensive response, briefly discuss how the results might differ if the solution included between 2 and 5 segments. In particular, explain what would change if you selected one more (+1) or one fewer (–1) segment than your chosen solution.
• Format: Double-spaced, 12-point font, no page limit.