Marketing Question

GUIDELINES FOR STUDENTS:

Assignment shall have cover page indicate your university name, program name, subject / paper name and code, full name, student no and assignment

question.

Assignments should be in your own words on A4 size paper, minimum 15 pages (including cover page), times new roman, font: 12, 1.5 spacing.

Provide diagrams, maps, and practical examples, to support your answers.

Include a case study or real-world example for at least 30% of the questions.

Students need to upload the completed assignment in UGM – LMS and to do presentation during the online class.

LMS Submission Due Date : 28th February 2026

Student Present at Online (Class) : TBC

Marks Allocation : (a) Complete Assignment Submission in LMS = 15%, (b) Assignment Presentation in class (Online) = -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Question ( i selected q #13 FROM THE ATTACHMENT )

AI in Marketing Management: Critically evaluate the role of Artificial Intelligence (AI)in personalizing marketing campaigns. How does AI-driven data analytics improve ROI compared to traditional segmentation methods?