Overview
Subject: Brand Loyalty: Why consumers prefer global brands over local ones.
Instructions:
- The mini project resembles simple research following a format
- The sources as references be properly cited
- The format: Font 12, Times New Roman double-spaced and justified.
- Word count should be minimum of 3,500 words.
- Turnitin software of similarity applies, at least 15%
- follow the attached Template.
Qustion:
1. Issue/trend in marketing you selected and its importance today
2. Data collected about your selected respondents
3. Marketing concepts applied
4. Findings, Conclusions and Recommendations